Sell merch online with a custom webstore

At Webtree Services we create bespoke band merch webstores with integrated print-on-demand services so you can sell directly to your fans online, with no upfront cost. We handle end-to-end fulfilment using your existing album artwork and other branding, so you can focus on making music while we take care of everything else.

Fees & Commission
£0 commission on first £100 every month

Keep More of Your Craft

No setup fee, no monthly subscription. We only take a small commission on the income we help you generate.

  • Your first £100 of sales every month is 100% commission-free. This means you can test the waters, launch small drops, or build momentum without us taking a cut.
  • After that, we charge 10% 5% commission on sales through your store. The first 3 bands and artists we onboard lock in this 5% rate, for good.
  • Payments are handled by Stripe, which charges 1.5% + 20p per successful domestic card payment, or 2.5% + 20p for EEA and other international cards and an extra 2% if currency conversion is needed.
Real-world examples

How it plays out in practice

These examples show what you keep after Webtree commission and Stripe fees. Production and fulfillment costs (if using Printful) are shown separately below.

Example 1

Small but mighty drop

You sell £100

of merch in a month

Commission: first £100 at 0%
Webtree commission: £0
Stripe fees: £3 (est.)
You keep £97

after Webtree & Stripe fees

Example 2

Growing fanbase

You sell £1,000

of merch in a month

Commission: first £100 at 0% then 10% 5% on £900
Webtree commission: £45
Stripe fees: £30 (est.)
You keep £925

after Webtree & Stripe fees

Example 3

Big launch month

You sell £5,000

of merch in a month

Commission: first £100 at 0% then 10% 5% on £4,900
Webtree commission: £245
Stripe fees: £150 (est.)
You keep £4,605

after Webtree & Stripe fees

Print-on-demand: A Real Example

You can use our Printful integration to sell print-on-demand products such at t-shirts, hoodies, and more. Here's what you actually keep on a £28 T-shirt sold through Printful:

Example £28 T-shirt
Retail Price:£28.00
Printful Item Cost:-£10.00
VAT on Production (20%):-£2.80
Webtree Fee (5%):-£1.40
Stripe Fee:-£0.62

Your Net Profit: £13.18 per shirt

UK Shipping typically costs around £4.00 (varies by location, paid by customer)

Pricing strategy

Top Pricing Tips for Success

  • Don't Compete on Price: Price T-shirts at £25–£32 and Hoodies at £45–£60 to protect your margin.
  • Let us help with VAT: If you sell less than £90,000 per year, you don't need to charge VAT. We are ready to help get you VAT compliant when you grow.
Understanding the fees

Fee Breakdown

Self-fulfilled products: If you handle your own production and fulfillment, you'll pay 10% 5% commission (after the fee-free £100) plus Stripe payment processing fees (approximately 3% for UK cards, including the base fee).

Printful products: Printful charges a base cost per item (typically around £10 for a T-shirt, £18 for a hoodie), plus shipping (£4–£5 for UK) and 20% VAT on production costs. Total fulfillment costs typically reach 50–60% of your retail price. You'll also pay 10% 5% commission (after the fee-free £100) and Stripe fees (1.5% + 20p per transaction for UK cards).

Stripe fees: Stripe charges 1.5% + 20p per successful domestic card payment, or 2.5% + 20p for EEA and other international cards and an extra 2% if currency conversion is needed. These fees are paid to Stripe, not to us.